MORRA

02 · What

Morra turns a career goal into a living campaign.

It remembers the context, ranks where to focus, prepares the next move, and learns from every result. The signals from the last page are still the same signals—now they have a shape, an order, and one thing to do next.

The same eight signals, organized into a campaign.

The operating model

Six things a campaign does. Then it does them again.

  1. 1

    Know the goal

    What you are actually trying to reach, and which constraints matter.

  2. 2

    Build the field

    People, organizations, openings, and the relationship context around them.

  3. 3

    Rank the field

    Where attention has the highest expected value right now.

  4. 4

    Prescribe the move

    Who to contact, why now, what angle to take, and what to do after.

  5. 5

    Capture the result

    Reply, silence, meeting, referral, insight, or a changed goal.

  6. 6

    Learn and continue

    Update the campaign and produce the next best action.

and back to one

The concrete benefit

Open Morra. Get the short list that matters today.

Not a database of everyone you could contact—a small number of actions that matter now: who, why now, what to say, and when to follow up. After the conversation, the result becomes the context for the next move.

An illustrative walkthrough. Maya is not a real person and the company is unnamed on purpose. The board, its vocabulary, and the timings are Morra's real 2-Hour Job Search machinery; the people are invented.

Step 1 · Tuesday morning

COMMANDTuesday · as of 7:12 amDEFCON 3·STEADY
Send or read now

Mail

1
Due today · first email · draft ready

Maya — product strategy lead at a target company

Who
Maya · the campaign's highest-ranked open contact at this company
Why now
Shared affinity (same alma mater) and the company is first in your target list
Move
Review the prepared insight email
Then
Morra carries the follow-up clock
Open draftDismiss
Decisions waiting

Critical tasks

1
Check-in

Did Thursday's coffee with a former colleague happen?

Yes, we metNot yet
Timers running

Schedule

  • R. — next touchin 6 business days
  • Maya — clock starts when you send—

Step 2 · Tuesday, 9:41 am

COMMANDTuesday · as of 9:41 amDEFCON 3·STEADY
Send or read now

Mail

1
First email · Maya
Subject: Fellow alum — one quick question about product strategyDRAFT

Maya — we overlapped at the same alma mater a few years apart, and your move from analytics into product strategy is the path I am weighing. Could I ask you one or two questions about how that work actually gets done on your team? Even ten minutes would help. Thank you.

Draft ready. Nothing has been sent.Open in Gmail ↗
Sent from Gmail at 9:41 · observed by Morra · the clocks start
Timers running

Schedule

2 armed
  • Maya — 3B backup: a second contact at the same company, only if no replyin 3 business days
  • Maya — 7B return: follow up once, only if still no replyin 7 business days
  • R. — next touchin 6 business days

Step 3 · Friday

COMMANDFriday · as of 8:05 amDEFCON 3·STEADY
Send or read now

Mail

1 reply
Reply received · Maya · classified: scheduling

"Happy to chat — does Thursday at 3 work for you?"

Open thread ↗Dismiss
Decisions waiting

Critical tasks

1
Needs scheduling

Confirm Thursday at 3 with Maya — then Morra holds the meeting and prepares a brief.

Open thread ↗
Timers running

Schedule

  • Maya — 3B backup contactstood down · reply received
  • Maya — 7B returnstood down · reply received
  • Maya — meeting, once confirmedThursday · 3 pm
  • R. — next touchin 3 business days

Step 4 · the following Friday

COMMANDFriday · as of 7:30 amDEFCON 3·STEADY
Decisions waiting

Critical tasks

1
Meeting · Thursday 3 pm

Did the conversation with Maya happen?

Yes, we metNot yet
Send or read now

Mail

1
Thank-you · Maya · draft ready

The thank-you is written from what she actually said. Nothing has been sent.

Open in Gmail ↗
Timers running

Schedule

  • Maya — referral ask, on the method's Harvest schedulequeued
  • R. — next touchdue Monday
  • Second company in the field — first emailbecomes due as capacity opens

They rank you.
Morra ranks them.

Know who deserves your time—and what to do next.

Them

Recruiters, filters, and applicant systems are already deciding whether you merit their time, attention, and advocacy.

Morra

Decides which people, companies, and openings merit yours—for this objective, at this moment, given the evidence and the routes you actually have.

Today · running

A proven search method, carried forward without dropping the thread.

Morra's current product is a human-controlled implementation of Steve Dalton's 2-Hour Job Search method: find advocates inside target organizations through disciplined, relationship-first outreach—without personally carrying every follow-up date, branch, reply check, and state transition. Morra supports the method; it did not invent it.

  • The people, companies, stages, and next actions stay together. One campaign record, not a spreadsheet you maintain.
  • Inside an active campaign, Morra ranks who is worth attention—target fit, seniority, and whether there is a usable route to them.
  • Morra carries the method's timing, backup moves, and follow-up logic. Business days, the 3B backup, the 7B return.
  • Morra writes the email when it becomes due—as a draft in your Gmail. Drafting is not sending.
  • Morra reads Gmail outcomes—sent mail, replies, bounces—and updates the campaign. You record LinkedIn events yourself: LinkedIn stays human.
  • The response changes the plan. A substantive reply stands down incompatible follow-ups; a bounce returns the address to work without counting as a "no."
  • Meetings and referrals are outcomes, and they carry the method's follow-through: the thank-you, the referral ask, the check-in.
  • One click captures a promising contact from discovery; Morra looks for a usable email and, when confidence is weak, asks rather than invents.
  • When an opening arrives through your opportunity feed at a company where you already know someone, Morra surfaces the warm route and prepares the reach-out.
  • Nothing sends without you. Proposed strategy changes go to Playbook Review, where you ratify or decline them.

You

  • Choose the objective
  • Judge the person and the message
  • Press send
  • Have the conversation
  • Answer the quick yes-or-no check-ins

That is the whole job: judgment and showing up. Everything else moves to the right.

Morra

  • Holds the campaign state — people, companies, stages, what is pending, what must not happen twice
  • Prepares the due move — the email when it is due, the backup when the clock says so
  • Carries the timing and recordkeeping — business-day clocks, branches, the follow-up you would have forgotten
  • Records the outcome and updates the plan — replies, bounces, meetings, referrals, your own decisions

The user has the conversation. Morra carries what happens between them.

The campaign horizon

Today, Morra runs a campaign. Eventually, it helps steward a career.

Morra's campaign modes are different human intentions, not filters on one table—and they are not equally mature. Weight here is maturity.

Today · running

The wedge and the proof is 2HJS. Discovery is live and expanding. Three more modes have real, early machinery on the same substrate.

2HJS · the proof

Work the method.

Steve Dalton's 2-Hour Job Search, executed faithfully: the rules, stages, timing, and vocabulary already exist; Morra carries them. This is the campaign the whole working machinery serves today.

Timing, branching, drafting, Gmail observation, meeting and referral follow-through — all running.

Opsin · expanding

Expand the network.

Discovery and one-click capture run today: Morra surfaces people worth a look and files the one you choose. The deeper intelligence—finding the gaps in your network on purpose—is ahead.

Today: surface, rank for campaign fit, capture. Ahead: strategic network-gap detection.

  • Long Game · earlyStrengthen the network.A ranker and a surface run today: who deserves attention, with how much confidence. The social policy—when to act, and when to wait—is the north star.
  • Flight Path · earlyPut the network to work.One objective compiled into proposed work you ratify, deliberately without a cadence. Coordinating people and campaigns around the goal is the north star.
  • Intercept · boundedReach one live opening.Launched from a specific job, scoped to a few people and a few days, human-sent. Small by design; it ends.
North star · direction

Not more campaign templates—a shift from one reliable job-search process to a general system for professional relationship judgment.

Long Game

Who. Why now. What move. What not to do.

Relationships that matter, kept warm without manufacturing reasons to write—and the restraint to wait when waiting is the right move.

Flight Path

A goal becomes a coalition.

Role map, target graph, activation order: the people and actions that could move a concrete outcome, coordinated across campaigns and channels.

Opsin

Gaps in the network, found on purpose.

Search missions and candidate people with rationales—so discovery serves the objective instead of the feed.

Memory

A career memory that grows across roles and years.

Durable relationship evidence, reusable across campaigns, with its provenance and its uncertainty kept visible.

Learning

Outcomes calibrate the next recommendation.

Results and your corrections improve future judgment without silently rewriting policy—and without hiding how a decision was reached.

Chief of staff

Continuously deciding what deserves attention.

Helping convert intent into action across discovery, relationship stewardship, and goal-directed campaigns.

North star · the daily output

Who. Why now. What move. What not to do. What happens next.

The future daily output is one honest card: the move, the reason, the restraint, and what the system does not know—stated, not papered over.

An agentic harness for finding work that rewards you—and the people you serve.

North star · illustrative
Who
Jane
Why now
Her advice produced a concrete result this week
Move
Send a brief update and thank her
Do not
Ask for another favor yet
Uncertainty
Her current priorities are unknown—but they are not needed for this move
Then
Wait for her response; reconsider later if none

Jane is illustrative. This card is the direction, not a live feature.

Next

A system that remembers cannot be built like a chat window.

03 How Morra works